Creativity

Creativity is one of the attributes of new media technologies that influence new media. It is a form of artistic expression that is useful for innovation. By being creative, individuals write blogs, market themselves on social networking sites like Facebook and LinkedIn, and even design avatars for use in virtual worlds. Creativity originally comes from someone’s mind and is an imagination or inspiration that makes an impact in society. Many people are able to express themselves freely on new media sites and can utilize the various features of these sites to come up with something clever. Moreover, new media is transforming creativity because of the vast amount of information, material or data that are available on the internet. For example, mashups is becoming popular as digitalization makes editing relatively easy even though people need to be aware of copyrights. Also, customers’ ideas or comments on social networking sites can help businesses to be creative. The article “Twitter Serves Up Ideas From Its Followers” by Claire Miller states that “technology companies have been the most active in relying on others to innovate for them.” Creativity has now become a collaborative effort as a result of new media, and new ideas or concepts are stirring up every day with the possibility of going viral.

1.“Twitter Serves Up Ideas From Its Followers” by CLAIRE CAIN MILLER, the New York Times, October 26, 2009. Available at:http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html